This Week's Highlights:Sam's Club Hebei store launch was the biggest highlight, with multiple national debuts on display; Hema's Matcha High-Potassium Water went viral across two charts; three major supermarkets battled over swimming crabs during the opening season; Costco featured 5 new coconut products. This week, we monitored approximately 30 new/key products from 6 brands.
I. Sam's Club
Sam's Club is the star of this week: its first store in Hebei Province (Shijiazhuang) opens on 8/21, becoming the 68nd location nationwide. It introduces approximately 4000 unique products, many debuting nationally or featuring classic upgrades. Additionally, two exclusive new brand items are now available on the official app.
| Product | Price | Highlights | Date |
|---|---|---|---|
| Ferrero Rocher Hazelnut Chocolate | 89.9 per 24 | Sam's Exclusive: Ecuadorian 65% cocoa beans, whole hazelnuts, hazelnut-cocoa spread, and crispy wafers, all encased in a double layer of dark chocolate. | 8 18 |
| Kiri Snow-Melt Double Cheese Cake | 79.9 USD/650g | French Kiri cream cheese layered with imported mascarpone, pre-sliced into 10 pieces. Ready to eat after thawing from frozen. | 8 21 |
| Coconut Pudding Custard Tart | Pending Confirmation | First-ever nationwide launch: Irish cultured butter for flaky layers, paired with Indonesian coconut milk and Vietnamese aged coconut flakes. | 8 21 |
| Roman Cream Bread (Upgraded) | 69.9 USD / 6 units | Contains 50% heavy cream and ≥65% raspberry pulp, made with brioche bread and European butter. Reduced sweetness based on member feedback. | 8 21 |
| Exquisite Chocolate-Center Mooncake | Pending Confirmation | Sam's Club Exclusive: Caviar, Chocolate, and Whiskey Molten Core — One of 13 MM Mooncake Varieties | 8 18 |
| Wild-caught large shrimp | 299.9 per 5 | National Debut, Exclusive In-Store at Shijiazhuang Store; Single Item Approximately the Length of an Adult's Forearm | 8 21 |
| Junlebao Lactose-Free Milk | Pending confirmation | Sam's Club partners with Hebei-based dairy company Junlebao to streamline local production and sales channels. | 8 21 |
Ferrero Rocher Hazelnut Milk Chocolate (Sams Exclusive)
Kiri Snow-Melt Double Cheese Cake
Roman Cream Bread (Upgraded)
Coconut Pudding Custard Tart (National Launch)
💡 Trend Commentary:Sam's Club kicked off the week with a surge of new products under its "first-store economy" strategy, driving a comprehensive upgrade across its bakery category through three key lines: collaborations with imported cheese brands (Kiri), premium ingredient upgrades (Irish butter and Southeast Asian coconut milk), and the return of classic favorites with reduced sweetness (Roman Cream Bread). The exclusive launch of Ferrero at Sam's highlights the membership model's strong negotiating power in the premium food sector. Mid-Autumn Festival mooncakes blend Eastern and Western flavors (caviar and whiskey-filled centers), breaking traditional boundaries. Local partnerships with Junlebao and Zhili Black Pigs signal Sam's accelerated regional expansion.
2. Hema Fresh
| Product | Price | Highlights | Date |
|---|---|---|---|
| Matcha Coconut High-Potassium Water | Approx. $8 per 500ml | Coconut water + Qianmu Guizhou matcha powder. Potassium 1055mg/ bottles of natural electrolytes. Top 1 on both charts within 15 days of launch. | 8 18 |
| Live Swimming Crab for the Sea Opening Season | About $50 per jin | Directly sourced from the East Sea, including a mix of fresh fish and live shrimp, all steamed on-site at our stores. | 8 18 |
| 1.8-meter King of Wujin Mussels | Pending Confirmation | Sishan 3-year-old thick-shelled mussels: China's first antibiotic-free shellfish certification. | 8 18 |
Matcha Coconut High-Potassium Water
Live Swimming Crab for the Sea Opening Season
💡 Trend Commentary:Hema continues its viral "social media hit → standardized pre-packaged" formula by turning Xiaohongshu's DIY "five-times-higher-potassium water" into a ready-to-sell product, precisely targeting the de-puffing and wellness segment. According to the Korea Agro-Fisheries & Food Trade Corporation, it has claimed both the New Beverage and Repeat Purchase rankings at Hema. The opening of the fishing season showcases fresh supply chain investments, including 18-inch mussels—the first shellfish in China to receive antibiotic-free certification. With new stores in Chongqing (two locations) and Tianjin (third store), Hema is accelerating its national expansion.
3. ALDI China
| Category | Representative Product | Price |
|---|---|---|
| Sports drink | Lime / Sea Salt Lychee (750ml large capacity) | About 8 yuan |
| Compound Fruit and Vegetable Juice | URBAN EATERS Carrot Juice / Busan 88 Cherry Tomato Juice | About 10 yuan |
| Soda/Tea | Lemon Lactic Acid Soda, Lemongrass Mint Sparkling Soda, Thai Mint Lemon Green Tea | 8-10 CNY |
| Craft Beer | Karlskrone Cheese Summer Black Grape Craft Beer | 16.9 yuan/2 bottle |
| Ready-to-eat Seafood | Golden Broth Garlic Shrimp, Norwegian Salmon Sashimi (400g) | 29.9/99 yuan |
| Braised Delicacies | High-Protein Braised Beef Tendons (New Zealand Beef) | About 25 yuan |
Karlskrone Cheese Xiahei Grape Craft Beer
💡 Trend Commentary:ALDI this week launches a concentrated summer refreshment lineup featuring 11 new products with high density across three key beverage categories: sports recovery, everyday hydration, and social gatherings. Our private label brands (URBAN EATERS, Karlskrone, and Value Range) continue to drive innovation. On 8/22, two stores opened in Nantong—Chongchuan Dayoujing and Golden Eagle Center—marking our expansion into Jiangsu's second-largest city. Total store count nationwide is now approximately 120.
4. Costco
COCOPRO launched 5 coconut beverage SKUs at once, covering five sub-categories:
| Product | Price | Highlights |
|---|---|---|
| 100%NFCCoconut Water | 49.9 yuan/6 bottle | 0 Add, Thailand Damnoen Saduak Coconut Water, Electrolytes ≥ 66 3mg |
| 0 Sugar Coconut Milk | 39.9 yuan | Low GI, 0 sugar, 0 trans fat |
| 0 Thick Coconut Milk | 39.9 yuan | 0 sugar isn't overly sweet—the ultimate DIY drink enhancer |
| Durian Coconut Milk | 49.9 yuan | Add real Thai Monthong durian puree |
| Cloud Jasmine Coconut Milk Tea | 39.9 yuan | Hengzhou Jasmine + High-Mountain Misty Green Tea |
💡 Trend Commentary:A single brand's 5 coconut products are now exclusively available at Costco stores nationwide, signaling deeper penetration of the coconut water and coconut milk category in warehouse club channels. The range is expanding from NFC pure coconut water to lower-0 sugar options, thick coconut milk, flavored coconut beverages, and coconut milk teas across specialized use cases.
V. RT-Mart & Yonghui Superstores
RT-Mart
- Flat-rate pricing now available in South China:Covers South China starting 8/18, with 2+ product categories and top price tiers including 1, 1.9, and 9.9.
- Seasonal Swimming Crab:Approximately 250 thousand units available at stores in Jiangsu, Zhejiang, Shanghai, Anhui, and Shandong. Fastest delivery from Donghai Port to store: 8 hours. Full-link aerobic cold chain logistics.
Yonghui Superstores
- Crab Season: 100 tons of swimming crabs available:Direct sourcing with a 12/24/36-hour three-tier rapid delivery system, connecting our "Fresh Aquarium + Seafood Kitchen" for seamless raw-to-cooked integration.
- Xinjiang French Prunes:Directly sourced from Jiashi County; sugar content 16°+, single fruit weight 16g+, delivered via cold chain within 24 hours.
- Yonghui Premium Natural Mineral Water:Laoshan ancient glacial water source; strontium and metasilicic acid both meet national standards.
- Cha Xiaokai × Yonghui Fruit & Vegetable Tea:Bayberry Shuijin / Hongyan Qilan / Xianyu Guanyin 3 flavors, juice content ≥ 75%
Cha Xiaokai x Yonghui: Light Fruit & Vegetable Tea
6. Cross-Brand Trend Comparison
| Trend | Brand | Performance |
|---|---|---|
| Sam's Club First-Store Economy | Sam | Hebei's First Store Opens: Simultaneous Launch of National Debut, Exclusive Imports, and Local Partnerships |
| Seafood Battle: The Open Sea Season | Hema / RT-Mart / Yonghui | Swimming crabs take center stage: supply chain efficiency race (fastest listing in 8 hours) |
| Health Energy Drink | Hema / ALDI / Yonghui | High-potassium water, electrolyte sports drinks, and 0 sugar sodas continue to surge. |
| Exclusive launch of an imported brand | Sam | Kiri cheesecake and Ferrero Rocher dark chocolate — exclusively available at Sam's Club China |
| Mid-Autumn Festival Gift Box: A Fusion of Chinese and Western Flavors | Sam | Caviar/Whiskey Mooncake, 13 MM Mooncake Matrix |
| Coconut category boom | Costco | Coconut knows 5 products are launching together, covering all sub-scenarios comprehensively. |
| Accelerate Private Label | ALDI / Yonghui / Costco | From a supplement to a driver |
VII. Price Range Statistics
💰 Under 10 (37%)Aldi Sports Drinks/Soda, Hema High-Potassium Water, Yonghui Mineral Water — Core Value Drivers in Hard Discounting
💰 10-30 (23%): ALDI Craft Beer / Crawfish, Yonghui Fruit Tea, Roman Cream Bread (approx. 11.7 CNY per loaf)
💰 30-100 yuan (30%): Costco Coconut Water Series, Kiri Cheesecake (79.9), Ferrero Dark Chocolate (89.9), ALDI Salmon (99)
💰 Above 100 (10%): Sam's Wild-Caught Shrimp 299.9 per 5 pcs (Highest-priced item this week)
8. Consumer Feedback
- Hema Matcha High-Potassium Water:Xiaohongshu bans "de-puffing miracle": "Drank one bottle after hot pot and my face didn't swell the next day." Ranks #1 on both charts within 15 days of launch.
- Sam's Romano Cream Bread:Finally less sweet. The tartness of the raspberry jam balances perfectly with the cream. At 69.9 for 6, it's considered "a better deal than dessert shops."
- Sam's Ferrero Dark Chocolate:"80% concentration: not bitter, authentic dark chocolate flavor." Compared to PDD at 84.5 yuan and Sam's Club at 89.9 yuan (slightly pricier but with tasting samples available).
- Yonghui Swimming Crab:Shenzhen store's "Tank Entry Ceremony" sparks social buzz; Waiters' tasting line stretches long
- RT-Mart Swimming Crab:Shanghai consumers "catch the first wave," earning praise for 8-hour listing speed.
IX. Seasonal Trends
- First-Store Economy:Sam's Club's first store in Hebei opens this week, marking the biggest event of the week with a national debut, local partnership, and classic upgrades running in parallel.
- Seafood Season Launch:The East China Sea fishing season opens in mid-8, making swimming crab the most reliable seasonal hit for 8. Supply chain efficiency has become the core competitive advantage.
- Mid-Autumn Festival Preview:Sam's 13 mooncake matrix launches in mid-8, breaking traditional boundaries with caviar and whiskey-filled centers.
- End of Summer:ALDI Unveils Concentrated Beverage Portfolio, Signaling Summer-End Sales Push
- Autumn Relay:Xinjiang French Prunes with Brix 16°+ Hit the Market, Leading Autumn Fruit Season
Source:Foodaily, FoodTalks, Xinhua Net, Sina Finance/Global Times, Hebei News Network, NetEase News, 36Kr, Shenzhen Evening News, Smzdm, East Money, Lianshang.com, Weibo, and others. This week, 6 brands with approximately 30 new or key products were monitored. No new product updates were detected for Taopangxiao and Wojiexian this week.