This week (from 10 to 17), the autumn and winter warm beverage segment saw a head start, with Sam's Club launching Hongyao Sweet Potato Drink and Pear-Banana Drink. Ole' "Osmanthus Season" series went full steam ahead, expanding its matrix of food-medicine homology products. Hema introduced freeze-dried instant noodles using "slow-freeze-drying + non-fried" technology to replicate dine-in taste. Yonghui Farm upgraded all three (8) new corn series products. Kr's in-depth report confirms: the mainstream innovation drive for FMCG has shifted to channel owners. Aldi is set to open in Wuxi and enter Anhui soon.
Walmart's Own Brand
| Product | Category | Price | Highlights |
|---|---|---|---|
| Lanqiu Golden Osmanthus Cheese Corn Chips | Snacks | Approx. $12-$15 per 70g | Seasonal exclusive; Guangxi golden osmanthus + Danish cheese powder. Non-fried, 0 trans fat-free. |
| Osmanthus Pear Honeydew Oolong Tea | Beverage Mixes | Approximately 25-30 yuan per 5 pack | Xi'an Osmanthus + Anxi Tieguanyin; Freeze-dried for freshness; 0g Sugar, 0 Calories |
| Turmeric Black Pepper High-Protein Skinless Chicken Thigh | Ready-to-eat meat products | 18.99 USD/240g | Turmeric-infused edible medicine blend; slow-roasted at low temperature for 6h. Protein: 22.5g/100g |
| Gastrodia and Pigeon Soup Flavored Potato Chips | Snacks | various | Yunnan Zhaotong Gastrodia; Custom Channel Flavors |
| Osmanthus Pineapple Cake | Baked Goods | Approx. 35-45 per 10 coins | Xuwen Pineapple + Guangxi Golden Osmanthus + Anchor Butter; World Quality Evaluation Gold Award |
New Store:Shenzhen Futian KK ONE Store opens on 10 11, marking the third new-generation location within a month, spanning 3000㎡. We plan to open 3–4 more stores in the second half of the year and have already upgraded approximately 70 locations this year.
Sam's Club
| Product | Category | Price | Highlights |
|---|---|---|---|
| Hongyao Honey Sweet Potato Drink | Fruit and Vegetable Juice | 79.9 per case (20 bottles) | Hongyao Honey Sweet Potato + Smoked Sweet Potato 25 + Buckwheat; Rich in dietary fiber; No added sugar; Enjoy hot or cold. |
| Asahi Vipin Pear Banana Drink | Fruit and Vegetable Juice | — | Autumn Limited: Ecuador Banana + Pear; Dietary Fiber; 51% Less Sucrose |
| Wei Chuan NFC Sweet Pepper Blend Fruit & Vegetable Juice | Fruit and Vegetable Juice | — | 100%NFC; Shouguang bell pepper + Wogan mandarin + pineapple; only 85 kcal; rich in Vitamin C |
Business Updates:Wuxi Jiangyin Store opens on 10/13 (the 70 nationwide); planned restriction on friend card binding; Apple processing drives online dried apple category sales of ¥3.17 billion (+162%).
Hema
| Product | Category | Price | Highlights |
|---|---|---|---|
| Freeze-Dried Instant Noodle Series (3 Varieties) | Convenient Instant Meals | Approximately 8–12 per cup | Tomato & Egg Stir-fry / Golden Broth Beef / Chili Stir-fried Pork; -35°C slow-freezing + non-fried; small cup for a satisfying snack |
| Coco-Coconut Calm Magnesium Water | Energy drink | $6.9 per bottle | Unalkalized raw cocoa powder + coconut water; Magnesium 5 5mg/bottle; Electrolytes ≥1016mg; Low sugar, low calorie |
| Real Aftertaste Green Apple & Olive Fruit Tea | Fruit Tea | — | Green apple and olive; smooth, lingering finish. |
Store Updates:The Shanghai Baoshan Miaohang store opened on 10/16 (Aldi Upgrade Standard Fresh Store); Hema Wine Shop launched in-store shops in Jiangsu.
ALDI China
| Product | Category | Price | Highlights |
|---|---|---|---|
| Linyi Stir-Fried Chicken Flavored Wavy Potato Chips | Snacks | 8.5 USD/120g | Whole-cut processing; authentic Lu cuisine flavor; 0 trans fat |
Expansion Dynamics:Wuxi Baosheng Tiandi Store opens on 10/24; Anhui HQ signs Wushan District, Hefei, with the first of 6 stores in Hefei and Wuhu launching in 11.
Tao Xiaopang
No new products detected this week.Business Updates:Business scope expanded significantly on 10/13; Luohhe flagship store spans 3500 sqm, welcoming over {30,000+} visitors on opening day; Chongqing Dadukou location generated annual sales exceeding 3.2 billion with 400+ private-label SKUs.
Costco
Price Fluctuation:Salt-roasted pistachios 5 days of two price hikes (119.9→149.9 CNY/1.3 6kg), limited purchase due to global production cuts. Huangfeihong Spicy Peanuts launched at Canada's Costco on 10/4. Dried apricots fined 32.99 million yuan for exceeding additive limits. Net profit in FY2026 was 92.26 billion USD (+13.9%).
RT-Mart
29 Anniversary:"Freshness" Theme: 1,000+ tastings, 0 yuan member gift, and exclusive coupon packs. New launch of Runfa Select Greek Yogurt Series. Dual private brand matrix: "Super Savings + Runfa Select." Six-Dimension Fresh produce system + home delivery in 30 minutes within 5 kilometers.
Yonghui Superstores
| Product | Category | Price | Highlights |
|---|---|---|---|
| Yonghui Farm Corn Series (8 New Products) | Fresh & Healthy Staples | various | Thumb Corn / Purple Glutinous Corn / Organic Tricolor Glutinous Corn / Low-GI Sweet Corn; Vacuum-sealed within 4 hours of harvest; Ready to eat straight from the bag |
| Cha Xiaokai × Yonghui Custom Fruit & Vegetable Juice (3 Varieties) | Fruit and Vegetable Juice | $9.9 per bottle | Feather Feather Guanyin / Red Beauty Qilan / Bayberry Shui Xian; Real Tea + NFC Fruit & Vegetable Puree |
Business Updates:Corn series: Year-over-year sales growth exceeded 50% in 2025 years; 331 stores completed renovation, driving daily sales up 70% and foot traffic up 51%.
This Week's Cross-Brand Trends
🌿 Accelerating the Snification of Food-Medicine Homology
Gastrodia Chips, Turmeric Chicken Thighs, Low-GI Corn: Integrating Chinese Herbs into Everyday Snacks
🍠 Jumpstart the Warm Drink Category
Sam's Club Red Yao Honey Yam Drink and Pear-Banana Drink: Warm beverages are shifting from a "temperature race" to a "flavor & mood experience."
🏷️ Channel-Led Innovation Authority
36 Krypton Confirmation: The initiative for FMCG innovation has shifted to channel partners; private label share in Europe stands at 38.8%.
🌽 Ready-to-Eat Whole Grain Staples on the Rise
Yonghui's 8 New Corn Product + Hema Freeze-Dried Noodles: Healthy Staples and Convenient Scenarios Drive Growth