This week (from 9/7 to 10), top supermarket brands focused on Mid-Autumn Festival gifting, community retail expansion, and membership model adjustments. WOJIFRESH launched two new products; Sam's Club opened its third Beijing store; RT-Mart M Membership Store waived membership fees; and ALDI signed a deal in Hefei.
Walmart's Own Brand
| Product | Category | Price | Highlights |
|---|---|---|---|
| Black Sesame Ice Cream | Ice cream | $19.9 per box | Jiangxi Poyang black sesame ≥9% with approximately 600 seeds per stick; fresh milk ≥59% + New Zealand light cream |
| Gastrodia and Pigeon Soup Flavored Potato Chips | Snacks | $6.99 per can | Yunnan Xiaocaoba Gastrodia Elata Powder + Pigeon Stew Flavor; 4 Grains ≥5%, 0 Trans Fatty Acids |
Mid-Autumn Festival Special:Walmart's "Autumn Flavors, Simple Freshness" campaign launches hundreds of Mid-Autumn Festival products. Walmart Fresh mooncakes feature premium ingredients from core production regions and a low-sugar design.
Sam's Club
| Product | Category | Price | Highlights |
|---|---|---|---|
| Member's Mark Mooncake Gift Box (13 varieties) | Seasonal Foods | 99.9-238 CNY | Includes red bean paste three-flavor blend and Hong Kong-style custard lava mooncakes; featuring exclusive varieties from Guangzhou Restaurant and Maxim's; low-sugar, high-fiber mooncakes. |
| Dali Lettuce (formerly supplied to Hong Kong) | Fresh Vegetables | 12.9 USD/600g | New Customs regulations on 9/1 adjust the registration mark for goods destined for Hong Kong; quality standards remain unchanged. |
New Store:Sam's Club Changyang Store in Fangshan is now open (its 69th nationwide). It's Beijing's only single-story, standalone location. Launched on 4000+SKU. Paid memberships have surpassed 1070 thousand.
Hema
No new products from our private label brands were detected this week.Store Updates:Guangzhou opens three new stores; Chaohesuan NB signs Jianyang (opening in 10); Guangdong has at least 6 Fresco stores.
ALDI China
No new products were detected this week.Expansion Dynamics:Anhui headquarters signed in Shushan District, Hefei. The first phase includes 6 stores (opening in 11), featuring 14 proprietary brand lines. Nationwide store count exceeds 120.
Tao Xiaopang
No new products detected this week.Store Updates:The Chongqing flagship store is scheduled to open between 11 and 12; the Anyang Old Town location is coming soon.
Costco
No new products detected in the China region this week.Business Data:First reveal of China's single-store model: average annual sales exceed 14 billion RMB per store. China achieved its first-ever over 100 billion RMB in total revenue. Plan to add 9 new stores over the next 4 years.
RT-Mart
Major Update:Starting 9/8, all 9 M Membership Stores across the nation will waive membership fees and open to everyone. We continue offering our premium private-label lines, M Select and M Custom, with SKU count expanded to over 10000.
Yonghui Superstores
Dual Festival Event:"Family Reunion Banquet · Quality Selection" Launches. 240 Seasonal Products Covering Seafood, Mooncakes, and Fresh Produce. The 2nd Norwegian Salmon Festival is Underway. Guangzhou Beijing Road Store Opens on 9/19. First-Half Net Profit: 2.53 Billion RMB.
This Week's Cross-Brand Trends
🥮 Mid-Autumn Festival Gift Economy
Sam's Club, Wowo Fresh, and Yonghui launch mooncake gift boxes; low-sugar and healthy options become standard.
🏪 Accelerate Community Retail
Hema, ALDI, and Tao Xiaopang community store models become industry consensus
🆓 Membership restrictions loosened
RT-Mart M Membership Store Eliminates Membership Fee: Agile Adjustment Amid Intensifying Industry Competition
🌿 Regional Snacks
Wojixian Ligusticum and Pigeon Stew Flavored Chips: Innovative Snackification of Regional Cuisine