📊 Weekly Overview
A total of8New arrivals / What's new, covering3Three brands. Box Mart launched new products with a focus on energy drinks and chocolate; Sam's Club introduced OATLY Organic High-Fiber Oat Milk as an exclusive debut; WoJiXian released a functional jasmine tea beverage.
| Brand | New Arrivals | Main Categories |
|---|---|---|
| Sam | 1 | plant-based milk |
| Hema | 5 | Chocolate, energy drinks, snacks, baijiu |
| Wojixian | 1 | Energy drink |
| ALDI / Tao Xiao Pang / Costco / RT-Mart / Yonghui | 0 | — |
SamMembership Store
| Product | Category | Highlights | Date |
|---|---|---|---|
| OATLY Organic High-Fiber Oat Milk | Plant-based milk | 北纬41° Organic Oat Drink, ≥30g Dietary Fiber per Bottle, 1L Family Size. Patented Enzymatic Hydrolysis Preserves Beta-Glucan. Available at Sam's Club in 9 Months. | 9/1 |
Oatly Organic High-Fiber Oat Drink, 1L
Hema
| Product | Category | Price | Highlights | Date |
|---|---|---|---|---|
| Dove "Wuyi Da Hong Pao Tea-Infused Dark Chocolate" | Chocolate | 24.9 yuan | 2.5% Da Hong Pao Tea Powder, micron-ground, 100% imported cocoa butter | 9/2 |
| Shun Ziran GABA100 Nutrient Beverage | Energy drink | 5.9 yuan | 10 0mg GABA + L-Theanine, Low-Sugar Sparkling, Grape Flavor | 9/2 |
| "Clear-Minded Sour Lemon 2700" Sparkling Beverage | Energy drink | 5.9 yuan | Lemon juice + green coffee powder + allulose, sugar-free. 1 bottles ≈ 1 lemons | 9/2 |
| Plum Beans | Snacks | 11.9 yuan | 9.7g dietary fiber per 100g | 9/1 |
| Self-operated "Qingxiang No.1" bottle-only wine | Baijiu | 37.9-39.9 CNY | Made by the Prince of Fenyang, National Grade Special Pure Grain, Over 1,000 Bottles Sold Daily | Beginning of 9 |
Dove Wuyi Da Hong Pao Tea Extract Dark Chocolate
Go with the Flow GABA100
Clear-headed Sour Lime 2700
Wojixian(Walmart Private Label)
| Product | Category | Price | Highlights | Date |
|---|---|---|---|---|
| Jasmine Collagen Peptide with Vitamin B Water | Energy drink | 4.99 yuan | Hengzhou Double-Petal Jasmine + ≥5g Fish Collagen Peptide + Vitamin B6/B1 2, 0 Sugar, 50 0mL | 9/3 |
Wojixian Jasmine Collagen Peptide Vitamin B Water
📋 Other Brand News
ALDI / Tao Xiao PangNo new product launches detected this week. The Taopangxiao & Shuanghui joint venture flagship store in Zhongyuan opened in 8, and the first store in Chongqing is expected to open by year-end.
Costco— No specific new products detected. On 9/1, the company unveiled its seven-year plan for entering China: opening 9 new stores over the next 5 years, expanding JD.com flagship store coverage to 4+ districts/counties, and enabling online purchases for non-members for the first time.
RT-Mart— No new launches detected. On 8/27, announced scaled expansion of forward warehouses with simultaneous deployment in Tianjin, Shanghai, Wuxi, and Tongliao.
Yonghui SuperstoresNo new products detected. Semi-annual net profit turned positive; over 331 stores nationwide have been renovated, and fulfillment centers achieved profitability within 6 months.
🔍 Cross-Brand Trend Insights
📌 Functional drink market intensifies
Hema launches GABA relaxation drinks and lemon energy beverages; Wow Fresh introduces collagen beauty water, as functional drinks evolve from "hydration" to specialized scenarios like "mood management" and "beauty."
📌 Rise of Supermarket Private-Label Baijiu
Hema's Qingxiang No. 1 sells over 1,000 bottles daily; the 40 yuan clear-bottle segment continues to heat up as retail giants leverage channel advantages to connect directly with wineries.
📌 Fusion of Chinese Tea with Western Categories
Dove's Da Hong Pao Tea-Infused Dark Chocolate is now available at Hema, showcasing a continuous wave of cross-cultural innovation blending Chinese tea flavors with Western confectionery.
📌 Membership Retail Accelerates Expansion
Sam's Club opens its 70th store in Jiangyin; Costco reveals plans for 5 stores in 9; Sam's Club signs deal in Shenzhen Guangming—warehouse clubs enter a phase of accelerated expansion.