📌 This Week's Keyword
Seafood Battle of the Open Season (Hema / RT-Mart / Yonghui) | Hema High-Potassium Water Hits Top 1 on Both Charts | ALDI 10+ New Summer Products Launching Rapidly | Coconut Knows 5 New Items Added to Costco | Yonghui Accelerates Private Label Growth After Turning Profit | RT-Mart's Single-Price Model Lands in South China
Hema Fresh
| Product Name | Category | Price | Highlights |
|---|---|---|---|
| Matcha Coconut High-Potassium Water | Beverages | Approx. $8 per 500ml | Ingredients: just coconut water + Guizhou matcha powder. Rich in potassium 1055mg/ per bottle. Ranked #1 on both new arrivals and repeat purchase charts upon launch. Hailed by Xiaohongshu as a "puffiness-fighting miracle." |
| Live Swimming Crab for the Sea Opening Season | Fresh Produce | Market Price | Directly sourced from Donghai's opening season; on-site steaming service available at our store. |
Trend:Hema continues its viral-to-standardized packaging playbook. Its third Tianjin location opened on 8/14, accelerating penetration in northern China.
ALDI
This week, we're launching 0+ summer essentials across four key scenes: sports recovery, everyday refreshment, casual gatherings, and ready-to-eat seafood.
| Product Name | Price | Highlights |
|---|---|---|
| Sports Drink, Lime/Sea Salt Lychee Flavor 750ml | About $8 | Electrolytes + Dietary Fiber Blend |
| URBAN EATERS Carrot/Busan 88 Vegetable & Fruit Juice | About $10 | Clean ingredients, retains natural nutrients |
| Lemon Lactic Acid Bacteria Soda 310ml × 6 | 12.9 yuan | 0 Lemon, Whole Anyue Lemon |
| Lemongrass Mint Soda | About $8 | 0 Sugar 0 Fat 0 Calories 0 Sodium |
| Thai Mint Lemon Green Tea | About $10 | Juice with >14% fruit content, featuring a triple floral aroma. |
| Cheese Xiahei Grape Craft Beer 500ml×2 | 16.9 yuan | Fruit meets cheese |
| Golden Garlic Crayfish | About $29.9 | Fresh seasonal shrimp, ready to eat in the microwave |
| Fresh Sashimi-Grade Salmon Slices 400g | 99 yuan | Norwegian Atlantic Salmon,全程 cold chain |
| High-Protein Braised Beef Tendons | About $25 | Imported from New Zealand, low-fat and high-protein |
Trend:90% self-brand share ensures unbeatable value. 8 on 22, our dual-store opening in Nantong enters Jiangsu's second-largest city, with approximately 120 locations nationwide.
Costco
COCOPRO introduces 5 new products nationwide at Costco:
| Product Name | Highlights |
|---|---|
| 100%NFCCoconut Water | Thai Damnoen Saduak Perfume Coconut, 0 fragrance added, 0 sugar added, 0 water added |
| 0 Sugar Coconut Milk | Low GI, 0 sugar, 0 trans fat |
| 0 Thick Coconut Milk | DIY Drink Maker |
| Durian Coconut Milk | Real Thai Golden Pillow Durian Puree |
| Cloud Jasmine Coconut Milk Tea | Hengzhou Jasmine + High-Mountain Misty Green Tea |
Trend:Coconut categories are rapidly gaining traction in warehouse club channels. Following the partnership between Costco and JD.com, online and offline benefits are now integrated, accelerating omnichannel expansion.
RT-Mart
| Product Name | Category | Price | Highlights |
|---|---|---|---|
| "Flat Price" Event (South China) | All | 1 - 9.9 | Landed in South China on 8/18, with over 3000 products across ten price tiers. |
| Crab and Seafood Season | Fresh Produce | Market Price | About 250K items listed; dock to store in as fast as 8 hours |
Trend:RT-Mart × Three Squirrels' "Fresh Snack Shop-in-Shop" has launched in 9 cities across East China, with plans to expand to 40-50 locations.
Yonghui Superstores
| Product Name | Category | Price | Highlights |
|---|---|---|---|
| Fresh Swimming Crabs for the Open Sea Season | Fresh Produce | Market Price | Direct sourcing of approximately 100 million pounds, three-tier delivery system, "fresh aquarium + seafood kitchen" integrated live and cooked offerings. |
| Xinjiang French Prune | Fruit | About 30-40 yuan per jin | Direct from Jiaxi County, Brix 16+, delivered via cold chain in 24 hours. |
| Yonghui Premium Natural Mineral Water | Beverages | About $2 | Lao Mountain ancient glacial spring water, dual premium in strontium and metasilicic acid, exclusive brand. |
| Cha Xiao Kai × Yonghui Fruit & Veggie Tea | Beverages | 10-15 CNY | Three flavors, juice ≥ 75% |
Trend:2026 turned a profit in the first half of the year with net income of 2.5 billion yuan. The company accelerated its rollout of private-label brands, including "Quality Yonghui," and established the "Little Black Label" clean label system.
⚠️ The following brands had no clear new product updates detected this week:
Sam's Club (Hebei's First Store 8/21 Opening Soon, Egg Price Adjusted from 18.9 to 21.8) | Tao Xiao Pang | WoJiXian
Sam's Club (Hebei's First Store 8/21 Opening Soon, Egg Price Adjusted from 18.9 to 21.8) | Tao Xiao Pang | WoJiXian
📊 Cross-Brand Trend Comparison
| Trend Dimension | Brand involved | Specific manifestations |
|---|---|---|
| Seafood Battle: The Open Sea Season | Hema, RT-Mart, Yonghui | Three platforms launch simultaneously, with swimming crabs taking center stage. |
| Health Energy Drink | Hema, ALDI, Yonghui | High-potassium water, electrolytes, and 0 sugar have become the new standard in soda. |
| Accelerate Private Label | ALDI, Yonghui, Costco | From supplementary to driving |
| Explosion in the coconut water category | Costco | Coconut knows 5 items are launching soon. |
| Fresh Snack Category | RT-Mart, Yonghui | Pilot Program: Store-within-a-Store and Independent Snack Shop |
💰 Price Range Statistics
| Price Range | Quantity | Percentage | Representative Product |
|---|---|---|---|
| Under 10 | 10 styles | 45% | ALDI Sports Drink, Hema High-Potassium Water |
| 10-30 CNY | 6 styles | 27% | ALDI Craft Beer & Crayfish |
| 30-100 CNY | 4 styles | 18% | Costco Coconut Water, ALDI Salmon |
| Above 100 yuan | 2 styles | 9% | ALDI Iceland Salmon Sashimi |
🍃 Seasonal Trends
1. Peak Open Season Surge:Mid-month opening of the East China Sea fishing season kicks off at three major supermarkets, making supply chain efficiency a core competitive advantage.
2. Summer Drinks Finale:ALDI Unveils Summer Product Lineup to Drive End-of-Season Sales
3. Accelerating Functional Health:Hema's "High-Potassium Water" Enters the Electrolyte Niche, Expanding from "Sodium Supplementation" to "Potassium Supplementation"
4. Fall Pre-heat Signal:Xinjiang Prunes Hit the Market; Yonghui Launches Xinjiang Fruit Festival, Seasonal Produce Takes Over Summer Categories
2. Summer Drinks Finale:ALDI Unveils Summer Product Lineup to Drive End-of-Season Sales
3. Accelerating Functional Health:Hema's "High-Potassium Water" Enters the Electrolyte Niche, Expanding from "Sodium Supplementation" to "Potassium Supplementation"
4. Fall Pre-heat Signal:Xinjiang Prunes Hit the Market; Yonghui Launches Xinjiang Fruit Festival, Seasonal Produce Takes Over Summer Categories