The liquor and beverage section in supermarkets is undergoing a quiet transformation. RT-Mart Ningbo reduced its carbonated drink shelves from over a dozen to just five, reallocating the space entirely to sugar-free teas and wellness waters. Tea-based beverages saw a surge of 60%. This isn't an isolated case—sugar-sweetened drinks are losing their prime shelf space to sugar-free teas, electrolyte waters, and Chinese-style wellness waters. Meanwhile, baijiu that once sat unsold in warehouses for 900 days has become a major headache for many distributors.
On one side, traditional Baijiu faces price inversion and inventory backlog; on the other, sugar-free tea is growing at 19.7% annually, and the craft beer market has expanded fivefold in five years. Supermarket buyers stand before the shelves wondering: What should we stock for the second half of the year?
The Super Harvest Expo Hangzhou opens on 8/19. The Alcohol & Beverages segment brings together 24 source suppliers, covering all categories including Baijiu, craft beer, dairy drinks, fruit and vegetable juices, functional water, matcha, honey, and camel milk. First, see how the industry is trending; then, check the exhibitor list.
Ice and fire: check the data first.
Viewing these data sets together reveals just how fractured this sector has become.
• 2025-year supermarket chainAlcohol sales are growing, but converted sales volume turned negative—fewer units sold at a higher price.
• The average inventory turnover days in the Chinese baijiu industry have reached900 daysNearly 60% of liquor companies face price inversion
• Sugar-free tea sales reached 2025 in412 billion yuan, occupies 32.1% of the ready-to-drink tea market, with a year-over-year increase19.7%
• Dongfang Leaf single-product revenue200 Billion+, gross margin60%-65%, contributing 65%+ of Nongfu Spring's net profit
• The craft beer market grew from 2019 billion in 125 to 2024.632 billion, 38.4% CAGR
• Pang Dong Lai DL Craft Beer is expected to exceed annual sales of5 billion yuanHema Craft Fresh Beer: 3-Year Sales Growth Exceeds80%
• Growth rate of health-focused beverages in Ningbo supermarkets and convenience stores reaches350%+Carbonated beverage performance declined by 15%
• Dongpeng Special Tea Beverage achieved in six months10B+, year-over-year growth rate208%
In short, within the alcohol and beverages category, some are soaring while others are plummeting. Baijiu is working through inventory, sugar-free teas are fighting for shelf space, and craft beers are quietly driving profits in supermarkets. Procurementers' selection decisions will directly determine whether performance rises or falls in the second half of the year.
Baijiu: The toughest peak season is coming.
Mid-Autumn Festival and National Day are traditionally peak seasons for baijiu, yet distributors in 2025 are struggling to smile. Industry data shows that average inventory turnover days have reached 900—meaning a bottle sits in the warehouse for an average of two and a half years from production to sale. Nearly 60% of liquor companies face price inversion, with ex-factory prices exceeding retail market prices.
"Previously, business dinners required wines priced at over 500 per bottle. Now, clients actively request cost-effective options in the 200-300 range," said a leader from a beverage supply chain company. The shift toward value-conscious spending isn't just talk—it's reflected in real financial changes. A supermarket chain in an eastern Chinese city is now offering "buy two, get one free" on wine that has been unsold for more than 90 days and is negotiating with manufacturers to swap slow-moving premium bottles for high-demand mass-market varieties.
But it's not all bad news. Light-bottle spirits are actually performing well—affordable options like玻汾 and 微分子, priced under $100, are prominently displayed in high-traffic aisles. In Zhengzhou, Henan, Xiaoshennv Wine features a 9.9 yuan bestseller zone with a 300% profit margin, focusing on extreme value. Suqian Yinsheng Trading's "Golden Daily Drink" brand positions itself as pure grain, cost-effective baijiu for everyday consumption, following the same logic.
The new wine-and-drinks segment is worth watching. Meijian green plum liquor saw overall year-over-year growth of over 20% in January to 7 of 1, with a 45% increase in supermarket channels and a 86% growth rate in instant retail channels. Young consumers are raising their glasses to low-alcohol fruit wines, sparkling wines, and craft beers—not fixating on premium brands like Maowulu—but prioritizing "atmosphere, lightness, and easy drinkability."
Craft Beer: The Primary Battleground for Private-Label Retail Brands
Dong Lai's DL Craft Wheat Beer is projected to achieve annual sales exceeding 5 billion, surpassing the annual revenue of certain listed liquor companies. Hema's "German-Style Wheat White Craft Beer" at 19.8 yuan per bottle consistently ranks as the top-selling craft beer, while Yonghui's "Yong Yue Hui Sipping" has won a gold medal at the Australian International Beer Awards. Supermarkets brewing and selling their own beer can achieve gross margins of up to 70%.
Why are supermarkets so focused on craft beer? Four key reasons: Beer drinkers prioritize flavor over logos, creating room for retail brands to step in; craft beer offers diverse SKUs—from IPAs to fruit beers to stouts—allowing flexible adaptation to market shifts; it enables seasonal releases and collaborations to sustain buzz; most critically, while mass-market beer sales decline, premium beer grows. Craft beer is the "affordable upgrade" for consumers: supermarket craft beer costs only 70% of major brand prices yet delivers over 80% of the experience.
Hamad Beer, from the Hongtuo Liquor Group, invested 2 billion yuan just 2025 years after its founding to launch premium oak-barrel craft beer on a 90-mu site—new players continue to enter this space. China's retail craft beer market is projected to reach 1300 billion yuan by 2025, accounting for 17.2% of the total beer market.
Sugar-free tea: From "the worst-tasting beverage" to a single product generating 200 billion in revenue.
The story of Dongfang Shuye has been told a thousand times, but the data still bears another look. Launched in 2011 and rated "the worst-tasting drink," it lost money for 7 consecutive years. It turned profitable for the first time in 2019. In 2025, its single product generated over 200 billion RMB in revenue, with a gross margin of 60%–65%, contributing more than 65% of Nongfu Spring's net profit. Each 800ml bottle retails at 5 yuan, with an ex-factory price of about 3 yuan, production costs around 1.2 yuan, yielding a per-unit gross profit of 1.8 yuan.
What's even more compelling is channel profitability. Convenience store channels offer roughly double the margin on sugar-free tea compared to sugared versions, with 30% higher sales per square foot. Top brands can achieve up to 20 yuan gross profit per case, leaving dealers with ample room for profit. This explains why companies like Jinmailang, which built their empire on 1-yuan blue-label water, are also launching 5-yuan sugar-free tea—it's not about truly targeting the premium segment, but rather boosting dealer margins. A case of four bottles of Liangkaiwater yields less than 4 yuan in gross profit, whereas a single case of 5-yuan sugar-free tea can generate 20 yuan.
Dongpeng Special Drink is even more aggressive, applying the "low price + large packaging + deep distribution" playbook from the functional beverage category to the ready-to-drink tea segment. In just six months, it achieved over 10 billion in revenue with a growth rate of 208%. Positioned at 3-4 yuan, it fills the gap between Oriental Leaf Tea (5-6 yuan) and Ice Black Tea (3-4 yuan, but contains sugar), targeting value-conscious consumers in lower-tier markets.
Tea and coffee brands are also moving into bottled beverages. Luckin's ready-to-drink coffee sold over 100 million bottles in just 24 hours, Starbucks launched its energy drink exclusively at Sam's Club, Nayuki introduced electrolyte water, and Gumeng rolled out HPP juice. From cups to bottles, this "second growth curve" is heating up. Hangzhou Senbanyuan Matcha, a company supplying ingredients for tea drinks, baked goods, and dairy products, is perfectly positioned to ride this wave.
Dairy drinks and functional waters: advancing simultaneously through low-temperature processing and functional enhancement
The dairy aisle is evolving. Low-temperature yogurt now accounts for over 20% of sales and shows the highest growth, while frozen cups are nearing 400% sales growth. In contrast, shelf-stable plain milk and shelf-stable yogurt are both declining. Consumers demand freshness, functionality, and targeted scenarios.
Yangniu's model of owning its own pastures and controlling the entire supply chain achieves a milk source self-sufficiency rate exceeding 95%, directly addressing consumer demands for quality and safety. Liziyuan, a publicly listed company in the ambient UHT beverage sector, operates five production bases nationwide and offers ODM/OEM services to provide custom beverages for retail chains. Meilijian focuses on the Hangzhou local market, serving clients ranging from ALDI to Century Lotte.
New players are entering the functional water space. Hydropower Speed launches PH9.5+ electrolytic alkaline water, benchmarking against U.S. and European standards to directly target the sports and wellness segment. Nianchen Youxuan's products—such as lily and mung bean water, freshly squeezed corn juice, and cloud tea oil—are positioned around traditional Chinese wellness practices. These niche categories have seen growth rates exceeding 350% in supermarkets in cities like Ningbo, far outpacing traditional sugary beverages.
Although Henan Quanda Supply Chain Management Co., Ltd. is categorized under "Alcoholic Beverages & Drinks," it actually provides integrated supply chain solutions for supermarkets across all product categories. Its services span the entire value chain—from sourcing and logistics fulfillment to digital management and store operations. For small and medium-sized retailers seeking a one-stop solution for multi-category procurement, this comprehensive supplier offers greater value than single-category providers.
Exhibitor Snapshot: Overview of 24 Source Suppliers
Organized into five groups by product category, each with booth numbers and contact details. Go straight to the assigned booths on-site for maximum efficiency.
White Liquor Category: From Everyday Bottles to Millennia-Old Brands
Guan Nan Tanggou Qujiu Co., Ltd.
Jiangsu Time-Honored Brand with brewing traditions dating back to the Pre-Qin era, documented history spanning over 1000 years. Brewing techniques recognized as Lianyungang City Intangible Cultural Heritage. National Demonstration Enterprise for Trustworthy Alcohol; products have won multiple international awards.
Specializing in Baijiu. The brewing tradition in Tanggou dates back to the Northern Song Dynasty, reaching its peak during the Ming and Qing dynasties. It is a renowned historical cultural liquor.
Booth: 3B-E25 | Phone: 13951497777
Guizhou Gao Can Liquor Co., Ltd.
Founded in 2011, we are a Guizhou-based professional operator specializing in the Jiang-flavor Baijiu sector. We have deepened our expertise in both Guizhou's Jiang-flavor and Luzhou's Nong-flavor Baijiu markets, establishing strategic partnerships with long-standing distilleries including Zhuchun Distillery and Luzhou Laojiao Distillery.
Booth: 3B-F36 | Contact: Mr. Zhang | Phone: 13007523297
Henan Jinpintang Management Co., Ltd.
Over 40 years in the beverage industry, headquartered in Zhengzhou. Annual sales exceed 5 billion yuan with assets surpassing 100 million yuan. Holds multiple patents and trademarks, operating a 5000-square-meter large-scale warehouse facility.
Comprehensive channel coverage: supermarkets, oil stations, insurance firms, banks, restaurants, distribution markets, and private domains. Full-scale online and offline operations.
Booth: 3B-F19 | Contact: Manager Li | Phone: 13373927564
Jinan Bestiquan Liquor Industry Co., Ltd.
Established in 202006 in Jiyang, Jinan (the City of Springs), we are a leading domestic Baijiu production base centered on the "Baishi Quan Jiufang" brand, integrating R&D, manufacturing, sales, and service for bulk and bottled spirits.
This exhibition features six varieties: Liuwei Dihuang Wine, Grain Liquor, Sweet Potato Shao, Dried Taro Shao, and Daily-Drink Liquor series.
Booth: 3B-D25 | Phone: 13455123839
Shanxi Zongjiu Liquor Industry Co., Ltd.
Zongjiu Group produces 5 million tons of clear-aroma base wine annually. Core businesses include base wine supply, Lu wine production, and OEM processing for fruit wines.
Booth: 3B-F01 | Phone: 4009613599
Suqian Yinsheng Trading Co., Ltd.
Located in Yanghe Town, one of the world's top three premium wetland regions for liquor production, Yanghe Brewing traces its origins to the Han Dynasty, flourished during the Sui and Tang Dynasties, and reached its peak in the Ming and Qing Dynasties. It was once an imperial tribute wine. Today, it is a modern enterprise integrating liquor brewing, manufacturing, and sales.
Build renowned liquor brands such as "Shaodian Blue Flower Porcelain," "Jinkouliang," and "Su Guan." In 2026, focus on the "Jinkouliang" brand, positioning it as a high-value pure-grain affordable daily-drinking liquor. Deepen our presence in the pure-grain bottled liquor market and partner with major supermarket and convenience store chains.
Booth: 3B-E07 | Phone: 15705246988
Xiaoshennv Wine
Top-selling mini liquor manufacturer for supermarkets. Specializing in clear-aroma and strong-aroma 100ml bottles. Factory-direct sales: all items in the 9.9 yuan hot-sale zone. High margins with 300% profit, large price gaps between tiers. All made from pure grains; fully certified with inspection reports and three required licenses.
Booth: 3B-F29 | Phone/WeChat: 13783633236
Beer/Red Wine/Liqueur Collection: Craft Beer, Imported Red Wines, and Liqueurs Endorsed by Pharmaceutical Companies
Hongtuo Liquor Group Co., Ltd. · Hamad
Hamde Beer (Shandong) Co., Ltd., a modern brewery under the Hongtuo Beverage Group, was established in 2025. With a total investment of 2 billion RMB and a facility spanning 90 mu, we specialize in beer R&D, production, and sales. Our mission is to build China's premier craft beer brand known for its premium oak-aged brews.
Core Product: Hamadadeh 168OAK Premium Oak-Aged Craft Beer.
Booth: 3B-G7 | Phone: 15335351998
Henan Ronghui Global Bonded Trade Co., Ltd.
Exclusive retailer of top-tier international wine and spirits brands. Individualized official invoices provided. All products are authentic, genuine goods sourced directly from China's primary authorized distributors for leading global brands.
Specializing in red wine. Upholding product quality from a professional standpoint.
Booth: 3B-F05 | Phone: 18603865925
Jilin Aodong Health Technology Co., Ltd.
A publicly listed pharmaceutical enterprise, originally established as a state-owned Yanbian Dunhua Deer Farm in 1957, and listed on the Shenzhen Stock Exchange in 1996. As a large-scale holding-group pharmaceutical company with total assets exceeding 350 billion yuan and controlling 21 subsidiaries, it has been consistently ranked among China's Top 100 Pharmaceutical Enterprises for multiple consecutive years.
Deeply rooted in Changbai Mountain specialty medicinal herbs (ginseng, deer antler, etc.), specializing in nourishing wines featuring animal-based ingredients such as deer antler blood, ginseng, and deer penis.
Booth: 3B-F04 | Phone: 15981865188
Dairy Beverage Group: From Pasteurized Fresh Milk to OEM for Dairy Beverages
Guangxi Hepu Nanguo Dairy Industry Co., Ltd.
Founded in 1986, we have spent over two decades leading the dairy industry in Beihai. Our full-scale operations span water buffalo farming, product R&D, manufacturing, sales, and market services.
In 2019, we invested in a 3.5 sq. meter multi-level new factory with a daily fresh milk processing capacity of 200 tons; In 2024, we built a demonstration breeding base covering approximately 150 mu, capable of housing over 1 thousand water buffaloes.
Booth: 3B-C17 | Phone: 0779-7200091 | Website: www.nanguoruye.cn
Hangzhou Renyang Yitouniu Biological Technology Co., Ltd.
Renyang Yitou Niu Group is a large-scale agricultural industry chain enterprise with deep integration of primary, secondary, and tertiary industries. It is a national key leading enterprise in agricultural industrialization, a national high-tech enterprise, and a Hurun Global Unicorn.
Established 10 modern dairy farms in Hebei, Heilongjiang, Shandong, and Jilin; 2 digitalized smart dairy manufacturing bases. Combined herd size exceeds 11 thousand head, with over 95% of milk supply owned internally. Product portfolio includes UHT pure milk, UHT yogurt, chilled milk, chilled yogurt, powdered milk, and ice cream.
Booth: 3B-B19 | Phone: 0571-87653795
Zhejiang Liyuan Food Co., Ltd.
Stock code 605337, established in 1994. A leading publicly listed company in China's ambient ready-to-drink milk beverage sector, with nearly three decades of expertise in the beverage industry. Operating five modern production bases in Jinhua and Longyou (Zhejiang), Shangao (Jiangxi), Qujing (Yunnan), and Hebi (Henan), we maintain a nationwide distribution network for efficient local shipping.
Core Product: Sweet Milk Beverage. We also cover dairy products, plant-based/compound protein drinks, fruit juices, and cereal beverages, as well as functional drinks. Offering full ODM/OEM services to provide one-stop beverage customization for retail chains, emerging brands, and top-tier channels.
Booth: 3B-C19 | Phone: 057982889218
Zhejiang Meilijian Food Co., Ltd.
A local dairy company in Hangzhou, currently with a scale of 10 billion RMB. It operates 3 owned milk farms located in Deqing (Huzhou), Huainan (Anhui), and Dunhua (Jilin). Core products: pasteurized cold-chain milk, yogurt, shelf-stable milk, powdered milk, and ice cream.
Cooperating & OEM Clients: ALDI Shanghai, Keshami'er, Laopodaoren, Jiaxing Meili Family, Century Mixmart, Hangzhou Moka Countryside, Ningbo Owen, and others.
Booth: 3B-A35 | Phone: 0571-96037 | Business Contact: Lang Yudi 18744647691
Health Beverages / Functional Water / Supply Chain Team
Jiangsu Nianchen Youxuan E-Commerce Co., Ltd.
Centered on the national health industry, we integrate production, R&D, and sales. Our facilities include Tetra Pak slim brick lines, plastic bottle lines, tin can lines, and glass bottle lines, enabling us to produce a range of products such as fruit and vegetable juices, plant-based protein drinks, and compound protein beverages.
Products: Lily & Mung Bean Water, Freshly Squeezed Corn Juice, Cloudy Carambola Drink, Cloudy Guava, and other beverages. Designed with a traditional Chinese wellness approach.
Phone: 13372215563 | Contact: Lv Zhifeng
Qionghai Hongfu Food Co., Ltd. · Jinxi
Based in Tanmen Industrial Zone, Qionghai, Hainan, we are a local food company integrating R&D and manufacturing. With 4 production lines, we have long committed to sourcing fresh coconut meat from Hainan for our freshly squeezed coconut juice.
Our product range includes 245ml tin-can coconut milk, 1.25KGplastic-bottle coconut milk, 500g plastic-bottle coconut milk, 400ml square-cup coconut drink, 1L square-bottle coconut milk, and more. All under our own brand "Jinxi" series.
Booth: 3B-C33 | Phone: 15808915307
Hydraulic Speed Health Technology (Shenzhen) Co., Ltd.
Founded in 2018, we specialize in health technology R&D and sports nutrition solutions. Strategically advancing the functional water sector, we launched PH9.5+ electrolytic alkaline water, filling a gap in China's high-end electrolytic water market.
Self-developed intelligent electrolysis technology delivers precise pH control at 9.5+, ensuring water stability for up to 24 months. The water is enriched with active hydrogen, minerals, and negative potential. Designed to meet the pH 9.5+ standard of the US and European markets, it targets the "sports and wellness" segment.
Booth: 3B-G48 | Contact: Mr. Jin | Phone: 13268169797
Henan Chuanda Supply Chain Management Co., Ltd.
Established at the end of 2024, we are based in Central China and serve nationwide, deeply committed to the entire supermarket industry chain. Our core strength lies in full-link supply chain integration, complemented by value-added services for comprehensive store renovation and operational upgrades.
Build an integrated supply chain system spanning source origins, brand manufacturers, and regional distribution hubs. Connect the full value chain from procurement and warehousing to line-haul delivery and terminal digital management. Support diverse retail formats including community supermarkets, hypermarkets, premium fresh food stores, and county-level shopping centers. Offer comprehensive product coverage across beverages, grains and oils, snacks, fresh and frozen foods, and daily necessities.
Booth: 3B-A17 | Phone: 17737176673
Tea & Coffee Blends: Matcha, Camel Milk, Goji Berries, Honey, Chrysanthemum, Tea
Alxa Right Banner Godly Camel Dairy Technology Co., Ltd.
Founded in 2017, with registered capital of 5780 million RMB, located in the Right Alxa Banner—the home of camel milk in China. We are a comprehensive camel milk products manufacturer integrating camel breeding, milk processing, production, and sales. The facility spans 4 square meters and features 4 advanced deep-processing lines with an annual capacity of 18000 tons of camel milk. We operate 40 acres of certified organic natural pastures and 5 camel breeding bases.
Holds 20 camel milk patents. Specializes in organic fresh camel milk, camel yogurt, organic pure camel milk powder, camel milk peptides, and camel milk snacks. In 2023, earned honors including "Top 10 Trusted National Health & Nutrition Brands" and "Top 10 Craftsmanship Brands in the Camel Milk Industry."
Booth: 3B-E38 | Phone: 13641222974 | Website: www.alasstry.com
Benyueliang (Hubei) Brand Management Co., Ltd.
Specializing in offline supermarkets for 26 years, we lead the entire goji berry industry chain. Deeply rooted in Ningxia's goji berry cultivation, our organic planting scale covers over 10000 mu, making us one of the first companies to receive China Organic Product certification for goji berries.
Certified for organic cultivation and processing in the EU, US, and Japan for 10 consecutive years. Vice member unit of the Ningxia Goji Association. Partnered with Pang Dong Lai, Bi You Te, Meituan Xiao Xiang, Tao Xiao Pang, Yas, Yue Huo Li, Hao Lin Ju, Huang Shang, Hua Yu Bai Jia, Da Zhang, Wan De Long, Mei Shi Lin, and more. Specializing in goji berry beverages.
Booth: 3C-C18 | Contact: Yu Ze | Phone: 13627209122
Guangdong Tangxinju Modern Agriculture Technology Co., Ltd.
Continuously dedicated to the R&D, production, and sale of premium edible chrysanthemums for 8 years. Zhongshan's first professional grower to successfully cultivate off-season edible chrysanthemums, and currently home to the city's largest edible chrysanthemum base.
Our products are distributed nationwide, supplying major restaurants and supermarkets like Hema Fresh year-round. Core product: Sugar-core Chrysanthemum flowers for consumption.
Booth: 3C-F13 | Phone: 18666182636
Hangzhou Senbanyuan Matcha Co., Ltd.
Specializing in natural matcha and deep-processing of tea leaves, we bring over 30 years of expertise in matcha production technology. As one of China's leading high-end matcha enterprises, our product portfolio includes EU-standard matcha, national-standard matcha, organic matcha, and functional tea powders. These products are widely used in beverages, baking, dairy, and health supplements, and are exported to Europe, the United States, Japan, Southeast Asia, the Middle East, and beyond.
Establish an integrated supply chain covering tea plantation, tencha processing, low-temperature milling, quality inspection, cold-chain storage, and packaging. Certified by FSSC 22000, BRCGS, USDA Organic, EU Organic, JAS Organic, Halal, and Kosher.
Booth: 3C-C09 | Phone: 13105753699 | Website: www.sbymatchagroup.com
Henan Xinyi Trading Co., Ltd.
Established in 2017, we specialize in brand tea agency and sales. We source directly from tea origin regions and renowned manufacturers, strictly controlling product quality to select only the finest supplies. Our professional sales and after-sales teams provide comprehensive support.
Specializing in beverage mixes and tea products.
Phone: 4006616757
Wuhan Bee's Nest Biotechnology Co., Ltd. · Bee's Nest
A nationally recognized key leading enterprise in agricultural industrialization and one of China's top 10 honey product exporters. Our operations span beekeeping, sourcing, storage, processing, R&D, domestic sales, and exports to over 30 countries and regions, including Japan, the EU, South Korea, and the Middle East, with annual export volumes exceeding 10,000 tons.
Leading OEM representative for domestic chain retail enterprises in the bee product sector: Chao He Suan NB, Rainbow Supermarket, Wumart Group, Zhongbai Lawson, etc. Specializing in honey.
Booth: 3B-C09 | Phone: 15927498383
Procurement: Focus on These 3 Lines
For Baijiu, prioritize value. Avoid premium brands with inverted pricing.The 900-day inventory turnover in the Baijiu industry is no joke. For product selection in the second half, safe bets include everyday light-bottle spirits, 9.9 yuan blockbuster small bottles, and high value-for-money products in the 100-300 yuan price range. Baishiquan's everyday spirit series, Xiaoshennv's 9.9 yuan blockbuster, and Suqian Yinseng's "Golden Everyday Spirit" all follow an extreme value strategy. For new beverage trends, focus on low-alcohol fruit wines and sparkling wines—they turn over quickly without tying up capital. A product like Mei Jian that rotates every 2 months is far less risky than stocking premium Baijiu.
Sugar-free teas and functional waters must keep pace, but be mindful of pricing tiers.The 5-6 yuan price segment for Dongfang Leaf has been locked down by the market leaders, with CR2 approaching 90%; new brands challenging directly in the Chinese sugar-free tea space are essentially doomed. However, there is still room in the lower-tier 3-4 yuan segment, a path already validated by Dongpeng. Nianchen Youxuan's Lily Mung Bean Water and Shuilisu's PH9.5+ electrolyzed water pursue differentiated functional positioning to avoid the saturated sugar-free tea market. Profitability in supermarket channels is key: sugar-free tea yields a per-case gross margin of 20 yuan—double that of sugared tea—a figure every buyer must keep in mind.
For milk beverages and tea-coffee mixes, source OEM-capable factories directly.Private label is the moat for supermarkets' future. Dairy beverages and ready-to-mix products are the easiest categories to OEM/ODM. Liziyuan's five production bases now accept third-party manufacturing orders; Meilijian produces custom dairy for ALEGI and Uni-President Supermarket; Senbanyuan matches tea chains and bakeries with matcha ingredients; Fengzhichao manufactures honey for Wumart, Zhongbai, and Lawson. Securing direct partnerships with these deep-capability factories delivers far more value than simply reselling established brand products.
October 8 to 19, at the Hangzhou International Expo Center, 24 beverage and food ingredient suppliers gathered in one place. From liquor and craft beer to dairy drinks, fruit juices, functional waters, matcha, honey, and camel milk—everything is right here. Instead of endlessly sending inquiries online, waiting for quotes and samples, come meet us face-to-face at our booths. Taste a sip, try a bottle—it's more effective than reading 100 pages of product brochures.